Instagram Reach: 5 Way You Can Improve Your Instagram Reach
Instagram has been growing as a powerful tool for online marketing. However, just setting up a business account and sharing content in this type of social media is not enough to guarantee your prosperity. The secret to success on Instagram can be simply translated into the words ‘Reach’. Here are 5 ways you can improve your Instagram Reach.
Are you ready? Let dive in together!
5 ways for improve Instagram Reach
What Does Reach Mean On Instagram
If you want to increase Instagram reach, you first have to define what does reach on Instagram mean. “Instagram reach is the num, be of unique people who see and could interact with your content.”
There are 2 types of reach;-
- Organic Reach: Where you create engaging content, hashtag, and other techniques to appear high on your audience feed.
- Paid Reach: Where you buy Instagram ads to sponsor your content.
Organic Instagram is much more difficult to achieve, but it is also much more beneficial when it comes to maximizing your conversion rates from Instagram or, in fact, any other social media channel.
5 Way You Can Improve Your Instagram Reach
1. Set engagement as your primary goal
When it comes to increasing reach in any social media tool, engagement should always be the guide for your strategy. Creating content that engages your audience will ensure that your posts appear on the top of your followers’ feeds. Some popular content tactics to increase engagement on Instagram are:
- Ask questions
- Include a call to action in your content
Along with including these elements in your content strategy, you can boost engagement even more by creating conversations with your followers whenever they comment on or like your posts.
2. Post at the best time for engagement
Engagement on Instagram spikes between 8 a.m. and 9 a.m. Instagram engagement is consistent throughout the week, so the time of day is more important than which day you post on. So, post on Instagram between 8 a.m. and 9 a.m. for the best engagement. Something else to note is that engagement tends to dip between 3 p.m. and 4 p.m., so stick to posting in the morning.
Improve Your Instagram Reach
3. Use the right hashtags
There’s no increasing your reach on Instagram without using the right hashtags. Hashtags are everything on Instagram. They help other users discover your content and help you to analyze the performance of your Instagram marketing campaign.
Hashtags can be divided into:
- trending hashtags
- general hashtags
- industry-specific hashtags
4. Highlight User-Generated Content
The best way to get people excited about your brand is to recognize them. How can you do that? By curating the content your audience produces and giving them the spotlight!
5. Talk to your audience
Creating posts that encourage your audience to engage in important but people may get tired of sharing or commenting on your posts if they never hear from you. Responding to Instagram comments or giving shout outs for using your hashtag gets you more engagement and entices people to give you more user-generated content.
Do not forget, Bumbu Agency Sdn Bhd provides the following services:
- Help manage marketing campaigns
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- Produce graphic/video design
- Digital Advertising Services
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