Ecommerce Sales: How To Improve Your Ecommerce Sales Funnel

eCommerce is growing incredibly fast more than 15% year over year in 2018, and on track for even more growth each year. But because of that growth, the competition is incredibly fierce. There are hundreds of thousands of eCommerce business vying for the consumers’ short attention span and we’re not even talking titans like amazon.  Do you look for a way to improve your eCommerce Sales Funnel?

We have a lot to cover, so let’s get started.

What is an eCommerce Sales Funnel?

An eCommerce sales funnel illustrates the process a person undertakes to a from a potential customer to an existing customer and beyond to retention.

5 Stages of an eCommerce Sales Funnel

Another way to understand a funnel is to break it down into the stage. Some companies do three or four stages. We like the five stages eCommerce funnel, starting with brand awareness and ending with customer retention.

1. Awareness Stage

2. Consideration Stage

3. Decision Stage

4. Purchase Stage

5. Retention Stage

Now that we’ve outlined what an eCommerce sales funnel is and what the five stages of the funnel are, let’s start talking next topic.

How To Improve The Awareness Stage

1. Use existing customer data to create a lookalike audience for Facebook ad campaigns.

Facebook lookalike audiences help you find potential customers that are almost identical to your existing audience. Imagine taking your existing client-base and hitting copy-and-paste. Okay, it isn’t that exact, but it’s close.

A lookalike audience strategy helps you increase your reach without losing your focus.

2. Optimize your Google Shopping Feed with product groups and negative keywords.

Matching your product to customer queries is the goal behind optimizing your Google Shopping Feed.

3. Create a referral program that matches your brand

The theme between these tips so far is two-fold:

1. Increase your brand’s awareness

2. Focus on the right audience

That’s what makes referral programs a great tool to optimize the first stage of your eCommerce sales funnel.